Cookies are small text files with data stored on the hard disk of your computer during a visit to a website via your browser. For example, certain settings for a website are stored in these files, so that you do not have to reset them every time you visit. A unique ID can also be stored, so that a website can measure how many unique visitors have visited the site, or keep track of which pages you have visited, so that other relevant pages can be suggested on this basis.

Although a cookie can be used to store a unique profile of the user in question, personal data, such as name or address data, never appears in cookies.

The M Squared Skincare website uses cookies for the below purposes:

We use cookies to ensure that the site continues to work well and is easy to use. In this respect:

• Saving preferences so that you do not have to reset them every time you visit (such as language choice).
• Track certain settings or data when you navigate from page to page (such as filter settings or your shopping cart).
• Saving the contents of your shopping basket so that it is retained for a next visit.
• Saving your login details (if you activated this in your browser at your first login).
• Remembering entered data so that you can use it again quickly (if you have activated this functionality in your browser).
• Being able to conduct a chat conversation with customers who have questions.
• Evenly loading the servers so that the site continues to work quickly.
• We use Godaddy.com as a platform for our websites.

We measure the use of our website through a number of third-party tools. We do this to detect and correct errors on our site, to increase the user-friendliness and to test new functionalities or design (so-called A/B tests). These tools use cookies for this.

• We use Google Analytics for general statistics, such as page views, unique users, time per page/visit, conversion rate, etc. For more information, please refer to Google’s privacy statement.
• We use Hotjar to investigate the use of the pages. For more information, please refer to Hotjar's privacy statement.
• We use Visual Website Optimizer to perform A/B testing. For more information, please refer to Visual Website Optimizer’s privacy statement.

We use ad networks to show users interested in our products on other websites ads for our products and promotions. These ad networks use cookies to create a unique profile that specifies which pages you have visited to show the right ads. This happens anonymously. No personal details, such as name or address data is stored and no link is made with your account at Paula's Choice.

Cookies are also used to link the display of the advertisement to a possible purchase of the product, so that on this basis, a fee can be paid to the advertising network. We use the following networks, among other things. Click on the network name to view the privacy statement of that network.

• Rakuten/Linkshare
• Adcell
• Tracdelight
• Tradetracker
• Google
• Microsoft
• Adform
• Appnexus
• Facebook
• Quantcast
• VE Interactive
• Outbrain
• Criteo
• Partnerize
• Amazon

The European Interactive Digital Advertising Alliance has developed a tool that allows you to see which ad networks keep information. There is also the possibility to unsubscribe your browser from one or more networks. NB: this does not only apply to the Paula's Choice sites, but to all sites that you have visited or are going to visit. For more information, visit http://www.youronlinechoices.com/en/

You can delete already placed cookies and refuse the placing of new cookies via the browser settings on your computer. The way to do this may differ per browser; consult the help function of your browser if necessary. For the most common browsers you will find links to the relevant help pages below:

• Chrome
• Firefox
• Edge
• Internet Explorer
• Safari

ATTENTION: if you refuse and/or delete cookies, you cannot always use all the features of a website. In addition, refusing and/or deleting cookies only has consequences for the computer and browser on which you perform this operation. If you use multiple computers and/or browsers, you must repeat the action(s) as often as necessary.

More information about how we handle your data can be found in our Privacy Statement. It also describes how you can request your data and how you can use the right to be forgotten. If you have questions about our cookie policy or our privacy statement, you can of course contact us via the following contact details:

M Squared Skincare.
Telephone number from the UK: 07453329118
E-mail address: info@m2skncare.com
Postal address: 71 Printworks Apartments, London, NW10 0BR

This Cookie Policy may be changed by M Squared Skincare from time to time, if new developments take place and/or the company deems it necessary.